Starbucks: Every Store is Part of a Community.
July 23, 2014
Coffee is the world’s most popular beverage. More than 500 billion cups of coffee are consumed each year. In practically every city worldwide there are dozens of different coffee shops to choose from. We like our choices. The days of ordering a simple “cup of coffee” are over. We have and like to specify. Dark or light roast, foam or no foam, double or single shot, hazelnut, chocolate or vanilla, and that’s just the beginning of the ordering process.
Each culture worldwide specializes in certain types of brews. Each city or region within that culture also has a unique flair. No one coffee shop is like another because no individual person is exactly like another. No other coffee retailer understands this better than Starbucks.
Starbucks started as a small time one store coffee shop in the historic Pike Place Market of Seattle. Since 1971, this locally owned coffee shop has spread to over 15,500 locations in over 43 countries. The Starbucks mission statement is “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time.” Each storefront is unique to the neighborhood it is in. Starbucks understands the need for their customer to feel like they are at home in their stores. They take pride in becoming part of the community and this shows in their urban design and land development.
Each Starbucks location is built with the help of local civil engineers, landscape architects, and city planners. Every store is unique and part of a specific urban sustainable design for each community. “When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life—sometimes slow and savored, sometimes faster. Always full of humanity.”
Here in Southwest Florida we have more Starbucks locations than we can count. Coffee shops have become such a huge part of our daily routines. The perfect cup of coffee makes each Monday just a little bit easier to wake up to. The first thing most of us think of, after hitting the snooze alarm the appropriate amount of time each day, is coffee. Starbucks has over 87,000 possible drink combinations to choose from. There is literally something for everyone.
Starbucks is the biggest coffee retailer in the world, yet each store has an unmistakable small town feel. “When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments.” This is the basis of each store. To become part of the community. To design a space where people can go to connect and refuel for the day. Each beverage they serve in each store worldwide creates a different experience for each of us. The smell, the taste, and the atmosphere evoke different emotions and memories for each of us. No one cup of coffee is the same. No one community is like any other. This is something that Starbucks understands and is part of the overall sustainable design of our communities.
Starbucks started in Seattle, however, in the past 40 years they have become the most influential coffee house worldwide. They are a unique part of our community. “Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action— bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility—and our potential for good—is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.”