Corporate Social Responsibility: Our Approach, a Sustainable Approach
Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model.
The term “corporate social responsibility” became popular in the 1960s.
CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. Corporate Social Responsibly means that businesses commit themselves to generate a positive impact in the community and the environment, while maintaining their for profit profile.
CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.
CSR Benefits Business. It’s Good For Business & It’s Good For People.
CSR gives a positive image for the business, and attracts more customers. Customers are likely to support a business that cares and is active in the community. In addition, investors are more likely to become a part of the business, because people want to invest in a business that has high ethical standards and has a strong customer base. Energy-saving measures, or increasing sustainability, will save the company energy and money in the long-run. Overall, Corporate Social Responsibility will result in winning over customers and more investors, which will give the business more money.
CSR: EnSite’s Way
We believe that Corporate Social Responsibility is the right way to do business. It’s the difference between operating as George Bailey or profit-hungry Mr. Potter. Ensite is profitable because of our difference and focus on leaving things better than how we found them.
Sources:
McWilliams, Abagail; Siegel, Donald; Wright, Patrick M. (March 2006). Corporate Social Responsibility: International Perspectives (PDF). Working Papers (0604). Troy, New York: Department of Economics, Rensselaer Polytechnic Institute.
http://www.croassociation.org/
