EnSite was born from the unique business model that enables our clients to enjoy the talent, assets and results of a large firm, but with the competitive fees and top-notch personalized service of a small team. We started with a people-centric culture from day one—treating our team like family and our customers as guests; this culture was implemented in the heart of the worst recession our country has seen in almost a century. The attitude has been contagious, and we believe our community has seen, and continues to deserve the benefits of our approach.

1800

hours

from employees to help local organizations annual

40

K

Raised for local nonprofits from donated services

85

%

of media outreach to raise community awareness for all ages

What does it mean to be good corporate citizen? For us, externally, and as parents and growing families, we often think about how our current decisions will impact the future. Therefore, we consider each professional project in its broader context. In the office, we laugh, eat, and exercise together – and we strive to empower each teammate to grow. For the past 13 years, EnSite has been serving the Southwest Florida community under this mantra. In 2015, our tenth year in business, we started measuring our impact on our community. This inaugural report reflects on the past ten years and with equal anticipation of what the future holds.

In retrospect, we are amazed to nd what can be accomplished with Corporate Social Responsibility (CSR). We have learned it is not vertical; it’s horizontal and a part of our culture over time. As we expand and formalize our CSR framework throughout 2018 and beyond, we look forward to learning more about our ties to the local and regional network of business. All clichés aside, we believe commitment to improving our world is the right thing. The reality is that small business has large potential to lead Southwest Florida to betterment and we are proud to be included in that future. Small businesses of less than 20 full time employees make up 90% of the Southwest Florida economy. By sharing this report, we hope other businesses understand how their service to the community makes significant impact for the long-term success of our region.

values

All our teammates share a set of core values centering around a passion for sustainable principles and social responsibility. As professionals and as a company, we consistently seek innovative design solutions for spatial and material challenges. Our goal has always been to provide a balance of social equity, environmental sensitivity, and economic viability and we continue to manifest this balance.

vision

Like 92% of businesses in Southwest Florida, we have less than 20 full time employees. This means that our small team is dynamic and busy, yet we all find time to be involved in our community. From mentorship, to coaching youth basketball, to tree planting, our team invests hours in its passions. We have witnessed how small companies like ourselves have an enormous potential to affect change in Southwest Florida.

purpose

It is the driving force behind all that we do. It is foundational to our broad network of impact. Our purpose is to improve our world through sustainability at every level of life, work, and play. With that in mind, we routinely examine our passions and our activities, in an exercise that inherently grows our work through awareness and perspective. The following data from our company and our lives is exactly that – an assessment of how we are impacting the world we live in and a chance to make discoveries about success and needed improvement.

Well-constructed and managed CSR programs can increase revenue by as much as 20%, command price premiums up to 20%, and increase customer commitment by as much as 60%.
-Frontsteam, leading management company that guides non profits and foundations, www.frontstream.com

Introduction to CSR

THE TRIPLE BOTTOM LINE

Sustainability and responsibility are two philosophies that combine to be the driving force behind EnSite’s core values and what lead us to care for people, planet, and profit. These principles are what define our Corporate Social Responsibility model.

Sustainability can mean different things to different people, but the very essence of the theory and action is balance. Sustainability describes the relationship between the now and the future. It is not an idea that should be compartmentalized or polarizing. Functional, sustainable practice relates to every aspect of our human networks – through government, resource management, education, economics, housing, and more.

Here at EnSite we lead sustainable lives in our office, in our homes, and in our work. For a landscape architecture, engineering, and planning rm like EnSite, the framework of sustainability is achieved with innovative yet balanced solutions which uphold the principles of our triple-bottom line (TBL); PEOPLE, PLANET, and PROFIT. A business connected to healthy social, environmental, and economic systems is a sustainable business model.

CSR is a tool for achieving sustainability through focusing on the triple bottom line. CSR means that the company is held accountable — to itself, its stakeholders, and its community. Practicing Corporate Social Responsibility brings consciousness to any size company of its social, environmental, and economic impacts. CSR is about going beyond the minimum legal requirements and obligations to address the needs of our specific network.

Basing company structure on CSR principles means that a company operates in ways that enhance the health and welfare of society and contribute to the care of the environment, through the normal course of successful business. The model is cyclical and it helps a business be sustainable in a broad context – both locally and regionally. This model is economically resilient and ties responsible practice directly to profit.

In typical EnSite style, we have seen this moment in our progress as an opportunity to investigate, research, and share our framework of measurement. Hence, the EnSite, Inc. EnRichment Report examines Corporate Social Responsibility (CSR) data from 2015 through 2017 to determine our impacts on the people we in uence, the planet we a ect, and the pro ts we generate. As a team, we have worked to identify the needs of each of these three pillars, so we may incorporate goals into our triple-bottom line. This report demonstrates & clari es how CSR culture is conducted and measured, and illustrates its connection to healthy people, sustainable places, and economic stability.

At EnSite, our bottom line is not just a focus on surplus or loss, it’s about the connection between all elements of the equation – a balanced context. We seek relationships of value between the people and the planet we affect, and the profit we generate. We do all of this with a bigger picture in mind, which is the philosophy behind the triple bottom line (TBL).

The TBL is not just a philosophy for mega corporations and large entrepreneurial ventures. The approach is integral for small and medium enterprises to embrace. In Southwest Florida, with the currently low amount of large-scale employers, the responsibility of the triple bottom line is ours; the TBL is all about in- terconnectedness.

Framework

In 2015, 193 countries agreed to 17 Sustainable Development Goals (SDGs) with broad ambitions in the face of climate change, poverty, and inequality. This framework acted as a starting point toward a sustainable future for the largest cities and urban regions in the world. This wide endeavor should not be limited to our major urban centers. The goals established rely on the unity of many small entities. EnSite’s CSR report uses the SDG gold standard and individual targets of sustainability, as an outline to analyze and measure company goals.

With the SDGs as a framework for methodology, this report can attribute data about ourselves and our business to meeting certain goals. Our goals are specific to who we are and what we do. Just like big business such as IBM, Patagonia, Hunter Industries, and Philips have been doing since the release of the SDGs in 2015, we compared ourselves to the entire network. Yet while local and global, or corporate and small business can be different, their parameters are often aligned. It makes sense for localized business to look at global leadership and consider how to re ect SDGs in professional practice and daily life. We can think of the SDG terminology as a way to label and identify spatial relationships so they complete a whole place.

The SDG pillars that define the goals of any organization can vary depending on the place, the organization structure and purpose, or a wide array of other variables. For Southwest Florida, attainable housing, living wage, diversity, and skilled workforce retention are some of the many challenges the region faces. No single initiative or group can address these pressing issues alone; a collaborative and targeted approach is becoming increasingly necessary. For EnSite, the SDGs were chosen based on this regional need, what we are personally passionate about, and what influences the continued success of our professional practice. Using the definitions and principles of the SDG pillars, as outlined by the United Nations, we worked to identify our own goals, get organized, and be relevant to the larger ongoing conversation.

PEOPLE

PLANET

PROFIT

EnSite’s work for People, Planet, and Place directly supports 12 out of 17 Sustainable Development Goals.

Methodology

DATA AND APPLICATION

During June 2018, we spoke with each of our teammates to survey our CSR culture. We discussed the benefits from our EnRichment program with each person to learn what they value most. We learned about individual passion and what resources are needed from EnSite to empower personal goals. We went to our project management software to gather quantitative data about time and resources. We went to our financial software to look at investment and expenses. We tallied up data about our usage, our consumption, and our footprint. We took time to move from brainstorming to research, in order to examine what we need as a company and the needs of our surrounding communities. We used geographic information system technology, statistics, and interviews to fully explore the broader context. The details of what we discovered are outlined for future replication and improvement.

We also examined the development of CSR culture over time. By analyzing the timeline, we learned more about what we see today. Learning from our history, we were able to make statements about how our commitment is placed, how we invest, and where we get involved in the community. It became clear that our process of researching and mapping CSR culture could be repeated in the future.

2009

Established CSR culture and sustainable principles.

Identified triple bottom line framework.

Set our core values and community focus.

Re-branded our representation in the industry.

2010

EnRichment program begins to expand EnSite’s community involvement.

Employee benefits outlined and community service launches.

2012

As EnSite begins to grow, examination of CSR elements intensifies and listing of specific goals begins.

2015

Official beginning of quantitative measurements begin for CSR impacts.

2017

Data-driven design becomes a part of the narrative.

EnSite brings an economist and a junior analyst on staff.

2018

First CSR report and internal research conducted.

Interviews of each teammate to assess EnRichment program goals and identify needs.

Materiality Matrix

We conducted interviews and CSR survey with the teammates of EnSite, including leadership. Then, we hit the books to figure out what elements drive our individual and business success. The results of these inquiries are reflected in this matrix. While ALL these elements were important and influential, they are compared to each other to create weighted relationships.

Cameron Cecil

Permit Coordinator

“One of the best things about CSR culture is the family-like environment that it creates. It encourages people to pursue what they are passionate about. It makes anything possible…”

Brent Kettler

Director of Research

“I think we can build more bridges that connect people through CSR culture. Issues like mental health and immigration have immediate impacts to local and regional life…”

Brent Gibson

Lead Designer

“My favorite thing about coaching is that the foundation is in personal relationships.
If any kid is struggling, the coaching staff or organization can reach out and help…”

Gary Walker

CAD Technician

“CSR culture also takes place at home, because supportive office policy allows more scheduled time for family and has an influence on how we raise our children…”

Frankie Nater

Junior Analyst

“I believe that education is the great equalizer and that CSR culture is a path to better access to education at large. We can begin to break down barriers through mentorship…”

RoseMarie Fusco

Urban Planner

“It can be impossible to find extra time in life. Thanks to the VTO program, I am able to volunteer with Conservation Parks, something profoundly important to this region…”

Looking Forward

THE FUTURE…WHAT MATTERS MOST

Our hope is that while leading by example, through transparency and open source information, we will inspire similar efforts by our customers, vendors, and competitors in the diverse industries we serve. We envision that our CSR work within our community will inspire and promote further action toward the common, communal goal of sustainability. We are looking forward to referencing this study in the future when we return to the representative methodology used here. We believe that what we measure as a company will show what we pay most attention to. In return, we will expand the things we do right and eliminate the practices that don’t contribute, in an effort to grow a sustainable, triple bottom line.

Eight-seven percent of consumers said they’d purchase a product because a company advocated for an issue they cared about.

– 2017 Cone Communications CSR Study, www.conecomm.com